A rabbit from Texas is the new face of Trix cereal. General Mills announced that a Houston-based bunny named Cinnabun will appear on the new release of Trix cereal boxes. The tiny fur ball beat out ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

If you've been missing the cereal of your childhood, General Mills hears you. Earlier this fall, the cereal giant did every 90s kid a favor and restored fruity shapes to Trix cereal. Replaced by ...

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

General Mills is bringing back the version of Trix cereal that turned eating breakfast — the most important meal of the day — into something we wanted to do. Fruity shapes are making their highly ...

In 1991, the oceans churned and the world trembled on its axis when a commercial aired wherein the Trix Rabbit finally managed to eat a bowl of Trix cereal unmolested. It was the first and only time ...

It’s about to get all-natural up in the Trix house [a sentence which has never been written before in the history of time]. As a part of General Mills’ promise to remove all artificial flavors and ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...