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OPINION: How green motivators are shaping consumer choices — a fresh look at Herzberg’s Two-Factor Theory
In today’s market, where consumers are increasingly concerned about the environment, understanding what drives their purchasing decisions is more important than ever. A fresh application of Frederick ...
IT is one of the objections to the Spearman two-factor theory 1 that the measure of general intelligence, g is not necessarily invariant for linear transformations of the test scores. I have not ...
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