Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

Chrono24, the biggest online watch marketplace, said Rolex’s decision to certify its pre-owned timepieces for resale by authorized dealers will boost sales as it legitimizes the secondhand market. “It ...

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You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

They rise, phoenixlike, from the ashes of the '80s, those pricey toys of yesteryear: the Rolex you took snorkeling off Cancun, the BMW you gave yourself after closing that first sweetheart deal, the ...

After years of record highs, Rolex watch prices are falling sharply in 2025. Experts say it's not a crash but a long-overdue ...

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For years now, the narrative around buying a Rolex watch has gone something like this: They’re impossible to buy new from an authorized dealer and their prices are massively inflated on the secondary ...

Rolex is an exceptional company in many ways. If you own one of their watches, it’s reassuring that they’re known to hold their value well, but that also means you’ll be paying close to retail — or ...

Rolex has introduced a certified pre-owned program for its watches, a major move that will help regulate the market when it comes to buying and selling Rolexes on the secondary market. The program ...