User-generated content (UGC) is content created by users or customers on platforms like Reddit, Quora, or website forums and community channels. UGC now plays a critical role across the digital ...

A social media takeover is when you let someone else (like an influencer or even a team member) temporarily manage your ...

User-generated content has been in the gaming industry for decades now, with mods for games like Half-Life and Counter-Strike being some of the earliest examples. While modders can break down a game ...

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Nintendo vs Garry's Mod perfectly highlights the importance of understanding and complying with the Digital Millennium Copyright Act (DMCA) and having robust Terms of ...

During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation." In the video, two players built a game experience with AI tools by ...

GameSpot may get a commission from retail offers. The arrival of Grand Theft Auto 6 at some point later this year remains one of the biggest stories in gaming. It's not a question of whether it will ...