Anthimeria is the process of changing the grammatical form of a word, typically to a noun or a verb. The good old days of brand marketing focused on the anthimeria of nouns. It was the height of ...
We FaceTime and Skype but we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). We Rollerblade but we don’t Slinky. In past years, we would Xerox but would never ...
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LITITZ, PA — Haircare brand VERB Products has chosen Listrak as its unified cross-channel marketing partner, a move aimed at accelerating e-commerce growth through more personalized outreach across ...
Winning Gold at The Drum Awards for Agency Business in the Entrepreneur category is Verb. Here's how, in its own words, it went from nothing to industry-leading in six years. Winning Gold at The Drum ...
Innovation is one of those words that can go soft with overuse, like “excellence” or “impact.” Say it often enough, and it ...
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