Visit Santa Barbara, destination marketing organization for Santa Barbara’s South Coast region, will host its 2025 Tourism Summit, 2-4:30 p.m. Thurs., Jan. 30, at the Cabrillo Pavilion, 1118 E.

President Biden salutes a Marine on Sunday as he prepares to board a helicopter in Santa Ynez for his return trip home. Credit: Pool photo President Joe Biden and his family have ended their five-day ...

Press releases are posted on Independent.com as a free community service. Santa Barbara, Calif. (Sept. 25, 2024) — With the holiday season fast approaching, putting up visiting friends and family at a ...

SANTA BARBARA, Calif. (KEYT) – Locals on the hunt for holiday deals can now pass along the savings to their friends and family because Visit Santa Barbara is bringing back its Locals Lodging Promotion ...

SANTA BARBARA, Calif.-Visit Santa Barbara hosted a Tourism Summit that sold out. Organizers call that a good sign for the industry. People who operate businesses that benefit from tourism packed the ...

Forbes contributors publish independent expert analyses and insights. David Hochman covers the worlds of luxury, travel, and entertainment. Fall is a glorious time to visit Santa Barbara. The ...

Southern California's Santa Barbara offers a quick getaway, located about 100 miles almost due west of Los Angeles. It offers a bit of everything for travelers, from beach lovers to history buffs to ...

An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business ...