Visual cultures encompass the myriad ways in which human societies produce, circulate and interpret images across time and space. As an interdisciplinary field, it brings together art history, ...

Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead ...

In the contemporary marketplace, visual rhetoric has emerged as a critical determinant of advertising effectiveness. By harnessing images, colour schemes, layout and symbolic motifs, advertisers guide ...