Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family ...

The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray into AI-generated advertising. Last year, the ...

In this edition of Campaign Review, Weave’s creative strategy director, Amber Groves, and creative director and head of art ...

'We're not generally superior, you know' Vodafone's 'best bar none' ad campaign has drawn fire from a rival mobile operator over claims it may be misleading consumers – criticism seconded by the ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Vodafone is developing plans to allow companies to target advertising at mobile phone users from this summer. From the middle of this year, the network is hoping to introduce advertising as part of ...

The UK advertising watchdog has banned an advert issued by Voxi, a subsidiary of Vodafone, for "misleading" customers over data and pricing. The advert, seen on 30 April 2021, advertised a 12GB data ...

CAIRO (Reuters) - Egyptian state security prosecutors are questioning the makers of a commercial for Vodafone Egypt after a little-known rap singer alleged the ad included coded signals for bomb ...

Vodafone's newest TikTok spokesperson is an AI. The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray ...