At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Many a company has a "customer first" approach, and improvement methodologies such as Lean and Six Sigma start with the "voice of the customer" (VOC). So what is the point in trying to solve ...

Ethnography is a long-term investigation of a group (often a culture) that is based on immersion and, optimally, participation in that group. Ethnography is a long-term investigation of a group (often ...

‘You just want a holiday, don’t you?’ – This is the not uncommon response from the uninitiated when one is embarking on a faraway ethnography project. It was in any event what a university employee ...

Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

European studies draw on all sorts of disciplines, from political science and economics to law and history. Anthropology also has a contribution to make, but something is preventing EU ethnographic ...

Ethnographic journalism blends anthropological theory and immersive fieldwork to report on marginalized communities, but its ...