With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

Many of the things Gen Z workers advocate for—empathy, purpose, and psychological safety—are things all generations deserve ...

The Gen Z Age Range is roughly 14 to 29 years old today in 2026. Generational cohorts and their differences can be a great ...

The term "woke," originating from African-American Vernacular English, signifies social consciousness and alertness to ...

Nearly 60% of Gen Z workers say their job is a “situationship,” not a career. With an average tenure of 1.8 years, many are ...

More young people will join the workforce this year—and company leaders are looking for ways to retain them.

A growing number of young people are getting involved in what are traditionally considered "grandma hobbies," like knitting, ...

Gen Z gets a bad rap for its views on work and ambition. But a study found that nearly half of the younger cohort is willing ...

Gen Z is waking up to the link between screen time and depression and anxiety, replacing doomscrolling with old-time hobbies ...

While the latter refers to someone who looks exactly like another person, being called a choppelganger is not polite. Since ...

Add Yahoo as a preferred source to see more of our stories on Google. White Claw, the hard seltzer that defined a Gen Z's social habits, but by 2025 that era feels like a relic. A combination of ...

Choppelganger is the latest Gen Z and Gen Alpha slang term taking over social media. Blending “chopped” and “doppelganger,” ...