The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Traditional advertising often relies on a broad-reach strategy: Create a campaign and broadcast it to the widest possible demographic. However, with today’s social media marketing, the priority is ...

The academization of influence signals a permanent change in how businesses will hire, train, and value marketing talent.

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Influencer marketing can fuel success in the social commerce space by helping you get the right messages to the right ...

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Influencer marketing includes so many people from brands to influencers to agencies and so much more. Here we look at some of the big name players in the influencer marketing industry so you know what ...

Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. The following is a ...

Runway Influence, an influencer marketing agency focused on luxury brands, is adapting to industry skepticism and tech disruption—as well as the future of micro, macro and mega-influencers. When MGM ...

India’s influencer marketing landscape is no longer driven by follower counts alone. As the creator economy matures, brands ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...