Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

It’s only five years since but a quarter of the global advertising ecosystem thought programmatic advertising was of any importance at all. Today it has become a marketing technology that more than a ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns ...

Marketing mix modelling (MMM) is having a serious renaissance, and the findings are challenging the orthodoxy. When CMOs ask ...