“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

So how do we produce readable and clean scientific writing? One of the good elements of style is to avoid adverbs and adjectives (Zinsser 2006). Adjectives and adverbs sprinkle paper with unnecessary ...

Adjectives ending in a consonant follow a different pattern. Invariable adjectives do not change their ending according to the noun they describe. We use adjectives to describe things. In Spanish, ...