The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Two decades ago, Tim Cook was formally named as Apple's Chief Operating Officer, setting him on the road to be the chief of ...

Regarding the slowdown in iPhone sales in China, the company adopted a multipronged strategy that included slightly cutting prices. The result: Apple managed these roadblocks just fine, its financial ...

Then, Apple rebranded its streaming service this week by dropping the “+” and people lost their minds. That’s mostly because ...

Apple CEO Tim Cook joined President Donald Trump at the White House on Wednesday to announce a commitment by the tech company ...

Apple Inc. climbed to the position of the world’s second-most valuable publicly traded company on Monday, surpassing Microsoft after shares rose 4%. The company now boasts a market capitalization of ...

Wedbush highlighted strong demand for Apple's (AAPL) iPhone 17 and AI initiatives as key while the company marches towards ...

Over the past ten years, Apple stock has delivered a massive $847 billion back to its investors in tangible cash in the form ...

Microsoft's Copilot is already helping generate billions in revenue, while Apple is in the midst of enhancing its iPhones ...

Formula 1 has entered a new media rights deal with Apple that will bring all F1 races to Apple TV for viewers in the United ...