CHICAGO | When The Escape Pod, a small Chicago ad agency, was charged with creating a new campaign for Wheat Thins, an outside-the-box idea came from the box itself. Drop a few letters from the name, ...

Kraft Foods’ Wheat Thins has launched new TV ads and a digital campaign around a “Do what you do” theme. The theme emerged from the brand’s observation that members of its social community like to ...

The brand is accused of misrepresenting its ingredients. It’s no secret that consumers love to buy food they feel good about eating. Food brands know this, and often try to draw in customers by ...