CHICAGO | When The Escape Pod, a small Chicago ad agency, was charged with creating a new campaign for Wheat Thins, an outside-the-box idea came from the box itself. Drop a few letters from the name, ...

Kraft Foods’ Wheat Thins has launched new TV ads and a digital campaign around a “Do what you do” theme. The theme emerged from the brand’s observation that members of its social community like to ...

Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. In the lawsuit, Mondelez displayed side-by-side photos of ...