Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...

Just in time for the holidays, there's a good chance you're going to see an uptick in product placement on YouTube. In an announcement this morning, YouTube rolled out a new program that makes it ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ...

There's been a lot of talk about YouTube ads in the past few years, as Google has made an aggressive move against YouTube ad blockers. Google's stance is understandable. Commercials are what make ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don't want to pay for a Premium subscription because ad ...

If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has announced ...

YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong ...