Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.

During its “Brandcast” this week, YouTube revealed a new strategy to insert ads into videos which will leverage AI to put those ads into the most important parts of a video. Every video has points ...

After earning more than $35 million from YouTube ads, MoistCr1TiKaL has decided to turn off viewer donations, saying his fans ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a ...

The milestone marks a new record for the platform, as YouTube’s annual music industry payout increased by $2 billion since ...

Some YouTube Premium subscribers say they are seeing ads. Premium users also report seeing ads for YouTube Playables. The company says it is looking into the issue. The whole point of subscribing to ...