YouTube has introduced a new feature in Studio analytics that shows the number of impressions from new and returning viewers. The new feature aims to help channels better understand their audience ...

Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.

Growing a YouTube channel isn’t just about posting videos—it’s about using analytics to guide every decision. By understanding what drives clicks, watch time, and subscriptions, creators can align ...

YouTube growth in 2026 isn’t about luck — it’s about mastering the algorithm, interpreting analytics, and creating content designed for retention and engagement. From crafting thumbnails that drive ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

The video site has launched a new analytics feature designed to help users learn who's watching their videos, which ones are the most popular, and whether people are watching the entire video. Lance ...

YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube has upgraded its viewer demographics and video tracking tools and changed the name from Insight to Analytics. The changes should be rolling out to “everyone ...