Microdramas are particularly ripe for disruption. Many of the current players seek to coax users to subscribe to their own ...

YouTube’s staying in the Coachella desert for a few more years. The streamer will remain the exclusive free streaming home of ...

YouTube launched Shorts series with seasons and episodes, voice commenting, and Community Posts, expanding to television.

YouTube rolled out a few features to promote micro-drama watching and shared data showing their consumption is soaring on the ...

YouTube CEO Neal Mohan kicked off the company’s annual creator-focused product event Wednesday with an emphasis on innovation and the living room. “Since the start of the year, we’ve launched over ...

Google’s video service now lets creators publish short, vertical video series. This puts YouTube in direct competition with stand-alone microdrama apps. Heartbreak, hormones and irresistible ...

YouTube has expanded its creator toolkit with new AI-powered features across YouTube Studio, Shorts and YouTube Create. The platform has also introduced enhanced shopping tools and Shorts series, ...

It’s been clear for a while that YouTube’s biggest screen in terms of viewing is the TV – but don’t expect the tech giant to just sit back on the couch. On the contrary, it is embracing the idea of ...

Dynamic Thumbnails, video A/B testing, and other new YouTube features will help YouTubers in the content creation process.

A creator who gets 1 million views per month on Shorts videos might only get 150,000 views on long-form videos. Same channel, same viewer base, yet this happens. This is not a matter of talent, but ...

Whether we like it or not, short-form content has become a part of the social media experience. Just over a decade ago, Vine got many of us hooked on watching videos that lasted for less than 10 ...

Most of editing a Short is grunt work. You scrub through a clip to find where you stopped saying "um," you nudge a cut until ...