YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...

Add Yahoo as a preferred source to see more of our stories on Google. Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said ...

YouTube is bringing its Gemini-powered Ask feature to smart TVs as a limited experiment. The feature lets viewers ask questions about a video, including detailed follow-ups. The conversational AI tool ...

YouTube continues its efforts to circumvent ad blockers. Earlier this week, ad blocker SponsorBlock posted that the Google-owned video service is testing out server-side ad injection with a limited ...

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...