YouTube is building on its Premieres feature — used for live-streaming pre-recorded videos — by adding support for trailers, redirects from live pre-shows, and customized countdown timers. The company ...

A data analysis of YouTube trailer viewership for films over the last two years finds that views are a decent, if imperfect, measure to roughly gauge how well a studio project could open. By Ben ...

The folks at SEMrush spotted a carousel of ads for new movie trailers showing in Google search on Thursday. What is it? The ad unit — labeled with an “Ads” icon — features movie trailers hosted on ...