Like every generation, sometimes Gen Z gets it 100% right, but other times, they get it oh-so-wrong. Here are a few trends ...

With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

This makes it pretty difficult to pinpoint the hallmarks of Gen Z fashion, as the generation struggles to establish its own identity while navigating various style dilemmas. In many ways, the reasons ...

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the rage again. That potentially makes that old box of clothes in the back of your ...

It’s time to stop talking about Gen Zers as lazy, spoiled, screen-obsessed snowflakes. First, they aren’t kids anymore. Second, there are a lot of them—estimated to be about 25% of the global ...

Kate Middleton, who is a millennial, is a huge fan of the widely considered Gen Z trend of micro bags. Prince William's wife ...

With around 1 billion searches on ChatGPT each week, Gen Zers are increasingly turning to AI to solve a daily dilemma: what to wear. Last month, OpenAI announced updates to ChatGPT’s search function, ...

Let’s be honest, we’re all a little tired of clothes that fall apart after one wash. It feels like Gen Z has collectively ...