Zenith Media USA, a unit of Publicis Groupe SA, announced a major restructuring of its buying operations on Friday. The reorganization reflects the development from traditional broadcast and cable ...

In a bid to expand its digital media capabilities beyond its core media planning and buying services, Zenith Media has acquired Moxie Interactive, a full-service interactive agency that will become an ...

For someone who joined Zenith Media in only May this year, Penelope Shell has already contributed AU$20.05 million ($13 million) to new business wins. The award-winning strategist with a passion for ...

PPTV's pitch called for a media strategy to help build its brand profile nationwide. The win includes media planning and partial media buying for PPTV. "The rapid development of mobile internet means ...

Audience measuring service Rentrak has added its first agency to its client list, bringing Zenith Media into the fold. Zenith says that in moving away from Nielsen’s diary-based service it will be ...

UK-based foods manufacturer Batchelor’s has switched the media planning and buying duties for its £12 million account from Initiative Media to Zenith Media without a pitch. The move, effective ...