The most common killers in the United States are well known -- heart disease and cancer. But there are other, less common causes of death that are actually much more typical in certain states compared ...

When a product is intrinsically entertaining, it can be easy to assume that an attractive and compelling brand will naturally develop around it. However, a lack of focus on actively creating a ...

Embedding a distinctive asset or brand code requires a number of elements, some of which are within a marketer’s influence, but others are not. Time is one that falls into the latter category. Assets ...

Consumers are becoming increasingly sophisticated when it comes to understanding brands, which is highly relevant to the understanding of ‘distinctive character’. However, courts and tribunals are not ...

A portrait (by Juan Carreño de Miranda) of Charles II, the last of the Spanish Habsburg kings, and his father, Philip IV (painted by Diego Velázquez, of whom the king was a patron). Both men had ...