When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a ...

Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

I’m always saying that if a gap in the market is obvious to one OEM, it’s obvious to all of them. Generally, if a ...

With the removal of the EV tax credits, the auto industry mobilized to offer affordable EVs that people always wanted to buy, ...

Ford is betting that affordability will win out with its $30,000 EV pickup and is skipping all of that fancy truck stuff that ...

Ford is promising a mid-sized EV pickup by 2027 with a budget price, made possible by new manufacturing techniques.

Ford is about to reinvent itself—again. Today the carmaker announced the production of a new, $30,000 mid-sized electric ...

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

This patent application for a newfangled roof tent includes a sketch of a nonexistent Ford pickup truck that looks awfully ...