Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

Beginning Friday, August 8, 2025, West Virginia high school athletes can cash in on their name, image, and likeness. NIL has ...

As he awaits an eligibility decision from the NCAA, Rahsul Faison released NIL apparel. Through a partnership with Fan Arch, ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Pitt State Athletics Launches Uncaged Collective Through Community-Driven NIL Support ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

CHARLOTTE, N.C. — Charlotte star basketball player Bryce Slay has signed a Name, Image, Likeness (NIL) endorsement deal with College HUNKS Hauling Junk and Moving preceding his first year playing for ...

The “BBNIL Suite” is now officially the in-house collective for University of Kentucky athletics. Now run by JMI, this new ...

West Virginia has become the latest state to approve legislation for amateur athletes to receive compensation for their Name, ...

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.