Just like animated movies often slip in humour that only adults get, to help them engage when watching films with kids, ...

MINISO is capitalising on its 8,000+ stores to build its own IP, following an approach brands are increasing using for its key opinion leaders ...

As AI creates cheaper, more abundant content, the authentic human-created stuff becomes more important than ever, which is why brands like vivo are doubling down on people ...

Apple's new iPhone Duo looks to have created some real excitement in China and will test Chinese consumers' willingness to spend. Beyond the gadget, there are some other interesting lessons for market ...

The great outdoors: what better way to keep the people happy and healthy than encouraging more time in nature. Whether it be camping in the woods or hurtling down a ski slope, the related categories ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

If you’re a fan of Chinese football, you’ve had to be patient, resilient, and maybe a little masochistic. Despite the passion and promise that once surrounded the game, Chinese fans have endured ...

Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.