SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open ...

Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search ...

Google's new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve.

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United ...

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...

After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices ...