Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco.

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a ...

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...

Within Residential Connectivity Platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

Tylenol navigates how to challenge the Trump administration's claims; Netflix viewers are tired of product placement; and US ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...

New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap ...