In recent years, Pop Mart has built Labubu into a full‑fledged IP franchise. Even with the slowdown in speculative reselling, ...

People. As a creative, you’re expected to be smart and think deeply to crack a sharp idea. But ideas can actually come from ...

Stagwell, owner of agencies including Goodstuff, Anomaly and Assembly, has announced that it has expanded its partnership ...

Gap understood a different need. You spend all day in the heat in whatever barely-there outfit you planned for months, and then the desert sun drops and you’re freezing. The brand showed up with the ...

He was caught between a marketing team with clear strategic goals and a procurement team that expected CPM to go down – ...

Spicy food sits at the centre of the ASEAN and South Pacific play, building on the 2025 'Hurts Real Good' campaign, which ...

WPP is integrating Google Earth AI into its agentic marketing platform, WPP Open, in a bid. Using the tech giant’s geospatial ...

As the global benchmark for marketing effectiveness, the Effie Awards celebrate the most impactful work from around the world ...

The International Festival of Creativity has unveiled its programme for this year, with six streams across insights, ...

The “ Confessions of a CMO ” report, compiled by Worldwide Partners, the world’s most collaborative agency network comprised ...

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival. by Staff Reporters | 04/22/2026 ...