Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and ...

New platforms emerge, trends skyrocket and yesterday’s winning strategy becomes today’s outdated approach. With the constant ...

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, November 5, according to Nielsen.

New York – November 1, 2024 – The Media Rating Council (MRC) today approved the integration of first-party live streaming data into Nielsen’s accredited National Television service and renewed ...

The American media day starts early, ends late and involves a lot of choice in what to watch, listen to and read. Audio accounts for nearly 20% of daily time; in Q3 2024 that translated to 3 hours and ...

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen ...