Learn how technology is changing and how adapting to it can help your marketing.

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search ...

AI can sharpen targeting and boost efficiency, but some marketers warn it may limit reach and weaken brand connection.

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

This new partnership strengthens Scorpion's ability to help SMBs activate smarter, more efficient advertising on TikTok. SALT LAKE CITY, Jan. 12, 2026 /PRNewswire/ -- Scorpion, the leading provider of ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...