An Amazon Fresh grocery store is shown in the Canary Wharf business district in London, England, United Kingdom, on December 26, 2025. (Photo by Michael Nguyen/NurPhoto via Getty Images) In a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon is calling it quits on its Fresh grocery and Amazon ...

The Amazon Fresh store on Aurora Avenue in Seattle, shown before it opened in 2021, is among the locations set to close as part of the company’s shift away from Amazon-branded grocery stores.

Amazon is closing its branded brick-and-mortar grocery stores, with the company consolidating its physical strategy under the Whole Foods name. The closures, which affect its Amazon Fresh and Amazon ...

Amazon is quietly trimming its physical grocery footprint again, closing more Amazon Fresh locations in November as it reworks a strategy that once promised a sweeping bricks-and-mortar presence. The ...

Amazon is set to close four of its Southern California Amazon Fresh grocery stores, with the e-commerce giant explaining that some locations are performing significantly better among customers than ...

Amazon said Tuesday it is closing all of its physical Go and Fresh grocery stores and investing more in Whole Foods in a significant change to its yearslong brick-and-mortar plans. The company said it ...

Amazon said it's closing all of its Amazon Go and Amazon Fresh locations, as the online behemoth focuses on its grocery delivery, Whole Foods Market and a new “supersized” store concept. The ...

Amazon's top grocery executive Jason Buechel told staff that the company needs to make more "deliberate choices" to win over customers. The company said it's closing its Fresh supermarket and Go ...

Amazon says it will close all Amazon Go and Amazon Fresh grocery stores. The company plans to expand Whole Foods Market and continue investing in grocery delivery. Amazon says the decision follows a ...