Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.

Google just gave itself a win-win with new advertising privacy controls that will affect developers — and, eventually, users and advertisers. The ability to better control who's tracking you to sell ...

It's a choice you may face multiple times a day—and, at this point, your reaction is probably reflexive. Are you going to ...

Even if you delete normal tracking cookies regularly to evade tracking by snooping sites and eager advertisers, little-known Flash cookies may be making an end run around your attempts to preserve ...

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along As the digital advertising world finally sees the end game of Google’s third-party cookies, ...

Make no mistake: You’re being tracked. Want to be shocked? Take a look at the secret map in your smartphone that watches your every move. Tap or click here to see the map tracking you and wipe it ...

If you have a website, you need a cookie and privacy policy. Regardless of where you are based, if you have users in the EU (which everyone will), you need to inform them of what cookies are dropping ...

Google will pay $17m to settle claims by dozens of US states that it bypassed privacy settings in Apple's Safari browser designed to block third-party ad cookies. The deal with 37 states and the ...