The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today announced that Clinch's ad-serving tags have been certified to run ...

Creative’ as a noun is slapped onto any and all advertising, regardless of merit. Adland has lost touch with its use as an ...

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced the integration of its Creative Innovation Suite across its AgenticOS ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

Across digital commerce and performance marketing, the pace of content production has accelerated. Brands today are expected to maintain a steady flow of product imagery, advertising creatives, and ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...