Ethnographic studies can be a valuable tool for B2B research. Jennifer Strange of B2B International maps out 10 key steps for a successful ethnographic approach. Ethnographic market research is the ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

Veterans can be found in every community throughout our nation. Understanding their health care needs is important to ensuring they receive the care they deserve. OptumServeTM, the federal health ...

Policy research on poverty and mobility in the United States is dominated by quantitative meth­odologies that rely heavily on large-scale, representa­tive surveys and administrative data. By reducing ...

The pastoralist lifestyle is often depicted as an unchanging dietary reliance on herd animals and mobility. This is particularly the case in eastern Africa, where a dedicated focus on herds, meat and ...

Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

‘You just want a holiday, don’t you?’ – This is the not uncommon response from the uninitiated when one is embarking on a faraway ethnography project. It was in any event what a university employee ...