For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Tyler, the Creator has taken on narrator duties for Nike’s ad relaunching the “Just Do It” campaign. The 60-second spot, “Why Do It?” gets its first airing Thursday night during the NFL season opener, ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike’s trademark slogan was coined in 1988 at an advertising meeting and was inspired by murder convict/death row inmate Gary Gilmore, whose last words before he was executed in Utah in 1977 were, ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...