Aari embroidery from Kutch and zardozi from Jaipur quietly shape some of Hollywood's most iconic costumes, from Belle's ...

Ami Shroff, the daughter of the grand old lady of Kutch Chandaben Shroff, talks about their Mumbai exhibition and Kutch embroidery in general. There’s a magically real quality about hand-crafted ...

MUMBAI: The ensemble of embroidery from the interiors of Kutch is back in Mumbai. And it comes with a well-known label - Shrujan. mumbai: the ensemble of embroidery from the interiors of kutch is back ...

Narendra Sejpal can read fabrics. The second-generation owner of Gurjar Kutir Udyog, the only store in Mumbai that sells true Kutchi embroidery around the year, can touch an antique fabric and ...

BENGALURU: In Kutch embroidery, each work speaks of its craftsperson’s life. “Each product is an expression of self and status,” says Amy Shroff, director of Shrujan, an NGO which helps women artisans ...

Over 45 years ago, Chanda Shroff was part of a volunteer drought relief mission in India’s isolated northwestern Gujarat state, which had suffered a half decade of drought. Many local villagers in the ...

In the IT hub of India, Bengaluru, a young professional has resolutely put away her smartphone and laptop, and picked up an embroidery hoop, needle and thread. She is making a gift for a friend. “My ...

When it comes to Kutch, embroidery, mirror-work, geometric patterns and vibrant colours come to mind. But the non-profit craft organization, Shrujan—Threads of Life, has turned the obvious on its head ...

Vanshika Gupta jumped into entrepreneurship soon after completing college. Her final year project had led her to discover new crafts into design and she came across the highly intricate embroidery ...

Accentuating the beauty of threadwork on rich textiles, fashion designers, for a couple of years now, have been travelling across the country to not only explore the unseen beauty of India, but to ...