Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

STAMFORD, Conn.--(BUSINESS WIRE)--Thirty-two percent of consumers report that they plan to begin holiday shopping before November, according to a survey by Gartner, Inc. A survey of 327 consumers ...

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face ...

Three Major Consumer Trends—Economic Caution, Reality Skepticism, and a Return to Real-World Experiences—Demand Marketing Leaders Shift Strategies for 2026 STAMFORD, Conn.--(BUSINESS WIRE)-- Fifty-six ...

Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this ...

NEW YORK--(BUSINESS WIRE)--More than a year after the SEC’s Marketing Rule 1 first took effect, the “hoped for” modernization and flexibility offered by the Marketing Rule has fallen short and instead ...

European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, according to a survey. M3, a medical ...

One advantage that big businesses have over smaller ones is resources. This allows larger companies to do more, like spend more on marketing and promotion, and use tools that are otherwise too ...

Patients’ confidence in their ability to find answers about health questions and make informed decisions has plummeted in the ...

STAMFORD, Conn.--(BUSINESS WIRE)-- CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last ...