Mobile location data is increasingly seen as the cornerstone of consumer insights, which drives go-to-market strategies. As a result, location-targeted mobile advertising will nearly double over the ...

Governments are increasingly seeking to leverage consumer geolocation and other mobile device data to assist with fighting the spread of COVID-19, as cases continue to mount globally. Location data ...

Getting lost indoors can be frustrating. Whether it’s finding your gate at an airport or navigating a large shopping mall, the struggle is real. Businesses and institutions face challenges in making ...

In a mobile-first world, we may well assume that advertisers have a lock on what they’re doing when it comes to reaching consumers on smartphones, delivering relevance and introducing engaging ideas ...

Without question, the global COVID-19 pandemic has increased our reliance on mobile and location technology from using public network data to building contact tracing apps to establishing contactless ...

Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future ...

Despite the UC&C industry’s inability to move beyond simple standalone Wi-Fi location offerings, when I thought about what I wanted to write in this month’s post, location came to mind. Particularly, ...

SYDNEY--(BUSINESS WIRE)--Appen Limited (ASX:APX), the leading provider of high-quality training data for organizations that build effective AI systems at scale, today announced it has signed a ...

Alfred Ng was a senior reporter for CNET News. He was raised in Brooklyn and previously worked on the New York Daily News's social media and breaking news teams. Imagine if someone offered to pay less ...

Governments and the private sector are increasingly relying on data-driven technologies to help contain the novel coronavirus, Covid-19. While some see technological solutions as a critical tool for ...