Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

From AI to personalization, older creativity and a renewed focus on DEI, here are trends ad leaders expect (and hope) will come into play in 2025.

During CES, NBCUniversal will kick off sales efforts for its 100th-anniversary slate, which includes the 2026 Super Bowl, ...

Disney is evolving how it sells live sports to programmatic advertisers on its streaming platform by creating a new ...