The revised PPV content sourcing policy replaces the view-based pilot framework and links payouts to actual user consumption, ...

Advertising has stopped being just a revenue line. It has become the load-bearing wall of the modern internet economy.

Ahead of its release, The Devil Wears Prada 2 has become more than a film launch; it has emerged as a full-scale cultural ...

New Delhi: Nitesh Pai has been elevated to Vice President - Planning at Ogilvy India, part of WPP Creative. Pai announced the ...

Special counting day coverage will focus on real-time results from key states including West Bengal, Assam, Kerala, Tamil ...

Deal includes trademarks, digital assets and IP of Anomaly, with Reliance Retail planning expansion across India and global ...

Raghavan, President APAC at Landor, said brand strategy is “a business strategy made visible”, adding storytelling must come ...

Based in Mumbai, Rait takes on a leadership role after nearly nine years at HAWK, with responsibilities spanning brand ...

Held under an agreement that grants Mumbai Falcons the rights to host an official Formula 1-sanctioned sim racing competition ...

Boissy will oversee operations, legal, corporate communications and investor relations, and joins the Global Leadership Team ...

The company said over 8 million advertisers used at least one of its gen AI ad creative tools, while its partnership ads ...

With leadership experience across GE, American Express, and Coca-Cola, Wadhwa helped shape SPNI into a more agile and ...