This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

When it comes to money, Indians have long been creatures of habit. We still keep emergency cash tucked away, mark wedding gifts in ledgers, and split household expenses with quiet precision. But as ...

In B2B markets, where purchase decisions often stretch over months and involve multiple stakeholders, Adobe is pushing a bold bet: that agentic AI can now meaningfully reshape both how buyers decide ...

When you're one of the world's largest pizza companies with $19.4 billion in sales and a decade of unbroken growth, any sudden rebranding might seem like an unnecessary risk. That is, unless you're ...

Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits! Premium member-only articles & analysis Premium discount for Campaign event tickets ...

Taylor Swift has once again rewritten the marketing rules. In this wild era where visibility is a currency and silence is the quickest way to irrelevance, Swift has not only kept ahead of the trends ...

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages people to change how they compliment girls. Created by Zulu Alpha Kilo’s New ...