In a world plagued by an epidemic of distraction, traditional advertising finds itself at an existential crossroads. Daye ...

Great experiential marketing requires a deep understanding of the client and, the audience and the industry. Matt McCann shares his insights with Marketing Mag.

Social media marketing can be an incredible tool for business growth when done well, however it’s also an ever-evolving landscape that requires expertise, strategic thinking and creativity to reach ...

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed ...

Behaviour change often addresses serious, sensitive and daunting topics. Whether it’s getting disengaged audiences to vote, encouraging people to get a cervical smear or talking to kids about staying ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you ...

Search and AI is a big deal. It has caused endless conversations between friends, colleagues, and probably your local barista. We know it’s changed the way we search and how we optimise websites for ...

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed ...

Local Government Super (LGS) announced it is rebranding as Active Super, engaging various creative and digital agencies to broaden its appeal, attract new members and drive future growth. Active Super ...

Marketing Mag empowers media and marketing decision-makers, connecting emerging talents, pioneers and leaders in marketing and advertising. This community celebrates achievements and provides valuable ...

54% of Australians that use taxi services now use Uber and ridesharing services. The latest Nielsen Australia ‘Consumer and Media View’ survey reveals that of the 3.8 million Australians that use taxi ...