Marketing Management - The level of global employee engagement—the share of workers who feel enthusiastic about their ...

AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Importance for marketers: Lower barriers to entry and self-serve controls signal the rapid maturation of AI-native advertising. Marketers should begin testing this channel early to understand ...

Learn how modern brands build loyalty through trust, consistency, values, and community-driven engagement instead of relying ...

Netflix's ad revenue is forecast to double year-over-year, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the world, ...

Catch up on select AI news and developments from the past week or so: OpenAI confirms massive funding round and unveils ChatGPT super app strategy. OpenAI secured a major funding round valuing the ...

Catch up on select AI news and developments from the past week or so: Google launches Gemini 3 and bakes it into search from Day One. Google has unveiled Gemini 3 and immediately wired it into its ...

Catch up on select AI news and developments from the past week or so: AI fluency emerges as a new driver of workforce inequality. New research shows that experienced AI users significantly outperform ...

LinkedIn Thought Leader Ads enable you to gain visibility and spark engagement by promoting content from executives and subject matter experts. So, how can you make the most of this powerful media ...