Because basics don't have to be boring.

A crafting neck light is a particularly worthwhile investment for those who crochet or knit regularly in the evenings, in bed ...

Duygu Gokpinar is a craft content creator – sharing her projects with hundreds of thousands of social media followers and ...

The Pink and Green Gingham Puff Sleeve Shirred Midi Dress is made from soft cotton for a breathable, lightweight feel, with a ...

Celebrating four decades on Britain's longest running soap, Sally Dynevor tells Prima all about the one storyline she wishes ...

She also revealed that her glamorous outfit is from a well-known fashion brand Phase Eight – known for its quality occasion ...

If you're still loving a pop of red, you're in luck – this trend isn't going anywhere. It instantly adds a contemporary edge ...

It might feel like every shade is having a moment, but with summer 2026 all about dopamine dressing, the brighter the better.

Better yet, two-in-one knits are a must-have this season and are making getting dressed effortless whilst still keeping you ...

Tonight is the night where we can finally get stuck into Secret Service, ITV’s newest spy thriller. Prima’s April cover star, ...

Made from a lightweight cotton-blend fabric, this knitted cardigan is designed with a relaxed open front silhouette with no ...

If you're feeling those summer vibes this week, there's only one shade to slip into right now: cobalt blue. Bright, bold and ...