Bob Uecker "never took himself seriously" and that is what endeared him to Brewers fans and made him a Milwaukee treasure.

Brewers team principal owner Mark Attanasio said there are plans in the works for ways to honor Bob Uecker, including a big celebration in summer.

For much of his time owning the New York Yankees, George Steinbrenner got what he wanted. Unfortunately for The Boss, Bob Uecker wasn’t for sale. On Wednesday, Yankees TV announcer Michael Kay revealed that Steinbrenner tried luring Uecker away from Milwaukee “a few times” on his self-titled mid-day show on ESPN New York.

Former MLB Commissioner Bud Selig leads tributes to his "dear lifelong friend" as sports world celebrates Uecker's lasting impact

Former Major League Baseball commissioner Bud Selig pays respect to Bob Uecker following the baseball legend's passing

The baseball world reacted Thursday to the death of Bob Uecker, who gained more fame as a broadcaster and actor after his brief playing career ended.

Bob Uecker was the voice of his hometown Milwaukee Brewers who after a short playing career earned the moniker "Mr. Baseball" and honors from the Hall of Fame.

Longtime Milwaukee Brewers radio announcer and baseball Hall of Famer Bob Uecker passed away Thursday after a brief and private battle with cancer.

Brewers team principal owner Mark Attanasio, along with his wife, Debbie, and sons Dan and Mike, recalled the life and legacy of Bob Uecker.

Bob Uecker, who parlayed a forgettable playing career into a punch line for movie and TV appearances as "Mr. Baseball" and a Hall of Fame broadcasting tenure, has died. He was 90.

He was an announcer and media celebrity, but Bob Uecker might have gained more notoriety than anything else as a beer pitchman in Miller Lite commercials.