A massive amount of broadcasting viewing came from sports in September, Nielsen says: 33% in prime time, up from 11% in ...

Tigers get 21 games on national TV Setting up John Calipari and Arkansas vs ... For guys like me, who didn’t get a chance to ...

The network hit almost all of the right nostalgic notes before and during its debut broadcast, a double-overtime thriller ...

Minnesota Timberwolves star Anthony Edwards didn’t just unveil a new sneaker Friday. He also reignited one of the NBA’s ...

Prime has done its part by landing top-tier announcers. Ian Eagle and Kevin Harlan are two of the most recognizable voices in ...

Check out the star-studded TV ad promoting Elton John’s 1975 Wembley Stadium concert, the subject of his new archival live album.

NBC's bet on the NBA is paying off, with Tuesday's first set of games scoring the biggest tip-off doubleheader audience the ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...