Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the need for manual tag implementation. Driving the news. Google Ads is testing a new ...

Getting ready for a mobile-first 2017, Google announced four changes to AdWords that will improve ad performance if you use the right tools and tactics to maximize response. All the changes are ...

The accounts payable (AP) software market has grown quickly in recent years, offering finance teams a long list of tools to evaluate. But with such variety—different features, pricing models, and ...

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two ...

One of the easiest ways to save a webpage is to save it as a PDF. Converting a webpage into PDF makes important documents immediately accessible, like receipts or any page that you may not be able to ...

Server-side tracking might reduce litigation risk but isn’t likely to eliminate it entirely, attorneys say. Elaine F. Harwell, who has litigated privacy and data security matters at Procopio, Cory, ...